Amul, India’s dairy cooperative, has expanded its presence to the United States, offering its products in several international markets. The company’s entry into the U.S. in 2024 marks a growing global footprint, alongside its operations in Gulf countries, Singapore, Philippines, Japan, China, Australia, and New Zealand. Reports indicate that Amul milk is available in U.S. supermarkets, prompting comparisons between its pricing in the U.S. versus India.
A video shared by an Indian resident in the U.S. showcased Amul milk being sold by the gallon. One gallon of Amul milk, equivalent to 3.78 liters, is priced at $5.59. When converted to Indian Rupees, this amounts to approximately Rs 523.79 for 3.78 liters.
In India, one liter of Amul milk is priced at Rs 70. This pricing data reveals a notable difference in the cost of Amul milk between the two countries. The price of Amul milk in the U.S. is approximately twice that of its price in India.
Amul, or Anand Milk Union Limited, was established on December 14, 1946. Its formation was a response to the exploitation of dairy farmers by traders who arbitrarily fixed milk prices. Dairy farmers in Kheda, frustrated by these practices, sought guidance from Vallabhbhai Patel. Patel advised them to form a cooperative to collectively address the issue of unfair pricing.
The cooperative model allowed farmers to gain control over milk production, processing, and distribution. This initiative led to the creation of Amul, with the goal of ensuring fair compensation and empowerment for dairy farmers.
Amul’s cooperative model transformed the dairy industry in India, providing a sustainable means of livelihood for millions of farmers while delivering quality dairy products to consumers. The cooperative focused on eliminating intermediaries and providing farmers direct access to markets.
Over the decades, Amul has grown into a prominent dairy brand in India and internationally. Its product range includes milk, butter, cheese, ice cream, and various dairy-based items. Amul has implemented modern technologies and efficient supply chain management to enhance productivity, quality, and cost-effectiveness.
The company’s expansion into international markets such as the U.S. and Spain indicates its ambitions to reach a global consumer base. Amul has implemented global partnerships to navigate local market conditions and consumer preferences. This strategy allows Amul to adapt its products and services to meet the requirements of various regional markets.
Amul operates through a network of dairy cooperatives at the village level, district level, and state level. This structure strengthens the dairy industry in India. The company collects milk from farmers, processes it at modern facilities, and distributes it through an extensive distribution network. Quality control measures are applied throughout the production process to ensure hygiene and safety.
Amul’s commitment to quality, affordability, and farmer empowerment has contributed to its success. The brand has earned the trust of consumers through consistent product reliability and community engagement. The cooperative’s mission aligns with sustainable development and has made it a preferred dairy brand.
Amul is poised to continue its expansion across new markets, leveraging its cooperative structure and product portfolio. The company remains focused on enhancing its operational efficiency, product development, and market penetration to better serve a growing consumer base. Innovation in dairy and sustainable practices are core components of Amul’s strategy to compete in international markets.
Tahir Rihat (also known as Tahir Bilal) is an independent journalist, activist, and digital media professional from the Chenab Valley of Jammu and Kashmir, India. He is best known for his work as the Online Editor at The Chenab Times.
