The Indian Institute of Management (IIM) Jammu is set to become a focal point for global academic discourse in marketing, as it prepares to host the 13th AIM–AMA Sheth Foundation Doctoral Consortium and International Marketing Conference. This significant four-day event is scheduled to commence on July 1 and conclude on July 4, bringing together a distinguished assembly of scholars, researchers, and industry leaders from across the globe.
The conference, a collaborative endeavor between the Academy of Indian Marketing (AIM) and the AMA Sheth Foundation based in the USA, promises to be a vibrant platform for the exchange of cutting-edge ideas and research in the field of marketing. As per information available with TahirRihat.com, the event will draw participation from globally renowned marketing scholars, who will share their insights and expertise. Furthermore, distinguished journal editors will be present, offering invaluable guidance to emerging researchers. Eminent faculty mentors are also expected to contribute, fostering a rich learning environment for doctoral candidates. The convergence will extend to include doctoral researchers, providing them with an unparalleled opportunity to present their work and receive constructive feedback. Industry leaders and practitioners from leading universities, business schools, and research institutions, both within India and internationally, will also form a crucial part of this academic congregation.
During a press conference held to announce the event, Professor B.S. Sahay, the Director of IIM Jammu, underscored the profound significance of the institute undertaking the responsibility of hosting such a high-profile international conference. Professor Sahay highlighted that the gathering is not merely an academic exercise but a crucial step in fostering innovation and collaboration within the marketing discipline. He emphasized that the discussions and presentations at the conference are expected to address contemporary challenges and emerging trends in marketing, providing a fertile ground for developing novel strategies and theoretical frameworks. The presence of a diverse group of stakeholders, ranging from academics to industry professionals, is anticipated to bridge the gap between theoretical research and practical application, a critical aspect in the ever-evolving landscape of marketing. The institute’s commitment to promoting research and academic excellence is further exemplified by its proactive role in organizing and hosting such prestigious international forums. This event is poised to enhance IIM Jammu’s standing as a leading institution for marketing research and education, both nationally and internationally. The insights gained and the connections forged during the conference are expected to have a lasting impact on the future trajectory of marketing studies and practices. The selection of IIM Jammu to host this esteemed event is a testament to its growing reputation and its dedication to contributing to the global academic community. The conference aims to facilitate a deeper understanding of consumer behavior, market dynamics, and strategic marketing interventions in a globalized economy. The organizers have expressed optimism that the event will serve as a catalyst for new research initiatives and collaborative projects, further strengthening the academic and professional networks within the marketing fraternity. The comprehensive agenda is expected to cover a wide spectrum of marketing topics, ensuring relevance and engagement for all attendees. The institute’s infrastructure and logistical arrangements are being meticulously planned to ensure a seamless and productive experience for all participants. The conference will provide a unique opportunity for doctoral students to interact with leading figures in their field, gaining mentorship and guidance that can shape their academic careers. The presence of industry leaders will also offer valuable perspectives on the practical implications of academic research, fostering a symbiotic relationship between theory and practice. The overall objective is to elevate the discourse on marketing and contribute to the body of knowledge in a meaningful and impactful way. The international nature of the conference ensures a diverse range of perspectives, reflecting the complexities of global markets and consumer behaviors. This cross-cultural exchange of ideas is vital for developing robust and adaptable marketing strategies in the current global economic climate. The IIM Jammu administration has expressed its full support for the event, recognizing its importance in advancing the institute’s academic mission and its contribution to the broader academic and business communities. The success of this conference is anticipated to pave the way for future international collaborations and research endeavors hosted by the institute.
The conference’s significance lies in its ability to convene a diverse spectrum of individuals who are at the forefront of marketing thought and practice. By bringing together seasoned academics, influential journal editors, experienced faculty mentors, promising doctoral candidates, and seasoned industry professionals, the event is designed to foster cross-pollination of ideas and stimulate innovative thinking. The organizers believe that such an interdisciplinary and multi-stakeholder approach is essential for addressing the complex and rapidly changing dynamics of the modern marketing landscape. The insights generated from the doctoral consortium, where emerging scholars present their research, are expected to offer fresh perspectives and identify new avenues for inquiry. Simultaneously, the international marketing conference will provide a platform for established researchers and practitioners to share their latest findings, strategies, and case studies. This blend of theoretical exploration and practical application is a hallmark of high-impact academic events. Professor Sahay’s emphasis on the importance of hosting such a conference underscores IIM Jammu’s strategic vision to be a hub for intellectual exchange and a contributor to the global body of marketing knowledge. The event is expected to not only benefit the participants directly but also to enhance the overall academic environment at IIM Jammu and contribute to the broader discourse on marketing education and research in India. The international participation ensures that the discussions will be informed by a global perspective, addressing challenges and opportunities that transcend geographical boundaries. This global outlook is crucial for developing marketing strategies that are both effective and ethically sound in an interconnected world. The AMA Sheth Foundation, known for its commitment to advancing marketing scholarship, and the Academy of Indian Marketing, a key player in promoting marketing research in India, lend significant credibility and reach to the event. Their collaboration with IIM Jammu highlights the institute’s growing stature in the international academic community. The conference proceedings are anticipated to result in publications, further disseminating the knowledge and insights gained to a wider audience. This ripple effect of academic engagement is a primary objective of such international gatherings. The focus on doctoral research also signifies a commitment to nurturing the next generation of marketing scholars and leaders, ensuring a continuous pipeline of innovation and expertise in the field. The interaction between doctoral candidates and established professionals is invaluable for their academic and career development, providing them with mentorship, networking opportunities, and exposure to real-world marketing challenges. The institute’s efforts in organizing this event reflect a dedication to fostering a robust ecosystem for marketing research and education, aligning with its broader mission of academic excellence and societal contribution.
Tahir Rihat (also known as Tahir Bilal) is an independent journalist, activist, and digital media professional from the Chenab Valley of Jammu and Kashmir, India. He is best known for his work as the Online Editor at The Chenab Times.
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