The Jammu Computer Dealer Association (JCDA) has taken a proactive stance against drug abuse by organizing a “Say No to Drugs” Run, marking the third season of their Run for Fun initiative. The event, held at the Tawi River Front in Jammu, aimed to promote healthy living and raise awareness about the dangers of drug addiction within the community.
The JCDA, a prominent organization representing business owners in the computer, IT, and office automation sectors in the Jammu region, demonstrated its commitment to social responsibility through this initiative. Participants included association members, their families, and employees, creating a unified front against drug abuse. The runners carried placards and chanted slogans, amplifying the message of the campaign.
Information reaching TahirRihat.com suggests that this year’s event was strategically aligned with the J&K Government’s 100-day anti-drug initiative, magnifying its impact and reach. The five-kilometer run served as a platform to encourage a healthy lifestyle among JCDA members and the wider community, reinforcing the importance of physical well-being in combating drug addiction.
Mr. Atul Mahajan, President of the JCDA, addressed the gathering, emphasizing the importance of an active lifestyle for a better and more meaningful existence. Mr. Mahajan urged attendees to maintain a vigilant watch over young people, protecting them from the perils of drug involvement, recognizing them as the future of the nation. He called for collective action to safeguard the younger generation from the clutches of drug abuse through education and awareness.
Dr. Gopal Parthsarthi Sharma, General Secretary of the association, expressed his appreciation for the efforts of the UT administration, and specifically lauded the J&K police for their determined crackdown on drug traffickers. Dr. Sharma also encouraged the public to promptly report any suspicious activity to law enforcement agencies at the earliest opportunity, reinforcing the critical role of community involvement in combating drug-related crime.
S. Jatinder Singh, Organizing Secretary, played a pivotal role in coordinating the entire event, with the support of R C Sharma, Vice President, and S Gurpreet Singh, Treasurer of the JCDA. Their combined efforts ensured the smooth execution of the run and its overall success in raising awareness about the fight against drugs.
The JCDA’s initiative reflects a growing concern about drug abuse in the region and a concerted effort by organizations to address the issue through awareness campaigns and community engagement. Such events play a crucial role in educating the public, fostering a sense of responsibility, and promoting healthy alternatives to drug use.
The event underscores the importance of collaboration between government, law enforcement, and community organizations in combating drug abuse effectively. By aligning the run with the government’s anti-drug initiative, the JCDA amplified the impact of their efforts and demonstrated a commitment to working together towards a drug-free society.
The Computer Dealer Association’s ‘Say No to Drugs’ Run highlights the importance of corporate social responsibility and the positive role businesses can play in addressing social issues. By leveraging their platform and resources, organizations can contribute to creating healthier and safer communities for all.
The success of the JCDA’s event could inspire other organizations to undertake similar initiatives, further strengthening the collective effort against drug abuse and promoting a culture of well-being and responsibility.
The ongoing efforts to combat drug trafficking and abuse in Jammu and Kashmir are multifaceted, involving law enforcement, government agencies, and community organizations. The J&K police have been actively pursuing drug traffickers and dismantling drug networks, while the government has implemented various programs aimed at preventing drug abuse and providing rehabilitation services to those affected.
The involvement of organizations like the JCDA in anti-drug campaigns demonstrates a growing awareness of the issue and a willingness to contribute to the solution. By mobilizing their members and engaging the community, these organizations are helping to create a more aware and resilient society capable of tackling the challenges posed by drug abuse.

Tahir Rihat (also known as Tahir Bilal) is an independent journalist, activist, and digital media professional from the Chenab Valley of Jammu and Kashmir, India. He is best known for his work as the Online Editor at The Chenab Times.







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